Hi, I'm Ethan!

I am a Marketing Strategist & Graphic Designer.

I am skilled at using:

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Premiere Pro

Adobe After Effects

Adobe XD

Figma

Canva

Webflow

(I built this website with Webflow!)

Mailchimp

Social Media Tools

4+

years of experience

Digital Design
Marketing Intern

Public Relations Chair

Outreach Chair

Marketing Chair

PHASE Scientific International (HK)

Hong Kong Student Association @Northwestern University

Theme Park Engineering & Design @Northwestern University

Extreme Measures A Cappella

View my full work timeline on LinkedIn >

Here are some of my favorite projects I've worked on!

Celebrasia: Graphics, Print & Brand Development

I served as the Publicity Chair of Celebrasia 2024, NorthwesternUniversity’s biggest annual celebration of Asian culture and identity. I designed the logo and typography for the event based on the theme of “Head in the Clouds”, as well as graphics for social media publishing, digital projection, and printed banner advertising.

Procreate, Adobe Illustrator & Photoshop

1000

audience members

48

student organizers

9

professional and student acts

HKSA: Social Media Management & Graphic Design

I served as the PR Chair of Northwestern University’s Hong Kong Student Association. I created the inaugural 3-post banner spread on Instagram to herald the organization’s return to campus, inspired by collage boards and the two main elements that characterize our home city: food and architecture. Throughout my 2-year tenure, I managed the official Instagram account of the organization, helping it gain 300 new followers, and also designed graphics for event advertising and introductory posts.

Canva; Adobe Illustrator & Photoshop

Logo Redesign

I spearheaded the redesign of our logo, the old version of which had been a relic of the organization’s defunct predecessor. Using recognizable elements from the Hong Kong flag, such as the Bauhinia flower and the colors red and white, I integrated the letters “HKSA NU” into the shape of the flower petals and added a purple gradient to represent our ties to Northwestern University.

Procreate; Adobe Illustrator, Fresco & Photoshop

Extreme Measures: Social Media Management & Graphic Design

As the Marketing Chair of Northwestern University’s Extreme Measures A Cappella, I was in charge of maintaining their social media accounts on Instagram & Facebook. I oversaw a 20% increase in follower counton Instagram, and created graphics for different events, performances and introductory posts.

Canva; Adobe Illustrator & Photoshop

Concert & EP Video Editing + EP Cover Design

In addition to my social media duties, I was also in charge of regularly editing and publishing videos from our concerts to Instagram Reels and Youtube. For the release of our EP Denim, I created music videos for the 3 songs, all in the form of a video collage of our members with various video effects.

DaVinci Resolve; Adobe Premiere Pro & After Effects

Click the thumbnails above to watch the published videos on Youtube!

Phase Scientific: Commercial Print + Social Media Advertising & Product Design

During my summer internship at Phase Scientific, a leading biotechnology startup in Hong Kong that specializes in rapid testing kits, I had the opportunity to work in a wide range of commercial design mediums such as printed banners, die-cut poster boards, social media advertising and even product packaging design. As an intern, I was able to gain experience working in a fast-paced work environment that involved close communication between multiple departments and contractors, while still being able to execute my own designs following the established brand guidelines of the company.

Adobe Illustrator, InDesign, XD & Photoshop

TPED: Social Media Graphics, Email Campaign & Brand Development

Before becoming the Co-President of Northwestern University’s Theme Park Engineering & Design club, I served as the Outreach chair and Secretary over the course of 3 years, during which I piloted and implemented the use of Mailchimp for regular weekly emails to our members, while designing graphics for our social media platforms that I managed. I also created a consistent brand identity for the club via distinct color palettes, typography and textures.

Canva; Adobe Illustrator

Logo Redesign

Using the new color scheme and brand identity, I designed two new logos for the club, implementing elements of the old logo like the roller coaster while utilizing a more stylized font and a cleaner, less skeuomorphic visual language.

Adobe Illustrator

Diocesan Boys' School STEPS Yearbook: Cover Graphic Design, Commercial Print

As a junior in high school, I designed the cover for the 150 Anniversary edition of STEPS, Diocesan Boys' School's annual yearbook publication that memorializes and commemorates student events & achievements of the past academic year. Using Illustrator & Photoshop, I came up with various design iterations for approval from the teachers in charge before settling on the final design of a paint-splash uncovering different iconic elements of our school — our main campus facade and our logo — represented through stylized line art that I created from scratch. Typography was also an important element that I had to consider and test out extensively due to the bilingual sides of the front and back covers before I landed on the final chosen fonts.

Adobe Illustrator & Photoshop